Behavioral Targeting

Behavioral Targeting is the most common technique that online publishers and advertisers use to increase the effectiveness of their product campaigns.
Behavioral targeting uses information that is collected on an individuals web-browsing behavior, such as the page visits or searches made, to select which advertisements to display to that particular individual. Professionals believe that this helps them deliver their online advertisements to the users who are most likely to be influenced by them.

Examples of Behavioral Targeting:
DoubleClick
WunderLoop
AdLINK 360
Boomerang
nugg.ad

Public Relations
Public Relations is a systematic and deliberately planned and executed effort to establish and maintain an ongoing bi-directional relationship between and organization and its public.

Fields include:
Digital Media Relations
Reputation Management
Issue Management
Investor Relations
Labor Relations
Marketing Public Relations
Product Launches
Broadcast Public Relations
Grassroots PR
Crisis Communication
Internal Communication
Community Relations
Media Relations
Environmental PR

Predictive Analytics
Predictive analytics involves a group of technical processes from statistics and data mining that analyze current and past data to make predictions about future market events. These predictions rarely definitive but are more likely to be expressed as rational values corresponding to odds of a market event taking place in the future.
Predictive models utilize patterns found in historical and transactional data to identify risks and opportunities. Models analyze relationships and other important factors to allow assessment of risk or potential associated with a particular set of conditions.
Credit Scoring is a commonly used technique to ascertain an individuals or corporate financial position. It is used throughout financial services utilizing a customer’s credit history, loan application and customer data to rank an individual by their likelihood of making future credit payments on time. Predictive Analytics are used in insurance, telecommunications, retail, travel, healthcare, pharmaceuticals and other fields.

Types of Predictive Analytics:
Predictive models
Descriptive models
Decision models
Predictive analytics
Multivariate regression splines
Machine learning techniques
Analytical Customer Relationship Management (CRM)
Direct marketing
Cross-sell
Portfolio, product or economy level prediction
Statistical techniques
Regression Techniques
Linear Regression Model
Discrete choice models
Logistic regression
Multinomial logistic regression
Probit regression
Customer retention
Underwriting
Collection analytics
Fraud detection
Logit vs. Probit
Time series models
Survival or duration analysis
Classification and regression trees
Neural networks
Radial basis functions
Support vector machines

Ad Tracking
Ad tracking is a continual research marketing process that manages a corporate brands performance. Focusing on brand awareness and advertising along with product trials and product usage, Ad Tracking monitors the progress of the brand as well as the competition as.
Tracking is typically done continuosly.The research gathers sufficient information on when to launch ads, how long they should run and the amount of money to spend on the ads. The results of the research provides an accurate status of the marketplace and how it will be affected by future advertisement processes.
Ad tracking provides a measure of media weight, spending level and the effectiveness of the media purchase or target.

Types of Marketing
-Viral Marketing
-Trade Marketing
-Sports Marketing
-Social Marketing
-Search Engine Marketing
-Referral Marketing
-Reality Marketing
-Permission Marketing
-Multichannel Marketing
-Mobile Marketing
-Macro Marketing
-Internal Marketing
-Guerilla Marketing
-Global Marketing
-Evangilism Marketing
-Engagement Marketing
-Digital Marketing
-Database Marketing
-Community Marketing
-Cause Marketing
-Article Marketing
-Product Marketing
-Direct Marketing

Related Terminology

Product Placement
Product Liability
Intellectual Property
Web Analytics
Upsell
Trend
Tenders
Sales Techniques
Predictive Analytics
Public Relations
Online Behavioral Targeting
Merchandising
Mass Customization
Marketing Research
Early Adopter

Coolhunting

Branded Content

Brand Orientation

Advertising Research

Ad Tracking

Advertising

Technology Lifecycle

Product Management

Products

Product Development