Search Engine Marketing

Search Engine Marketing is the activity of promoting a website by utilizing Search Engines as the discrete channel of marketing.

Search Engines:
Google, Yahoo, Lycos, AltaVista, Excite, Dogpile, Inktomi, HotBot, Teoma, Vivisimo, Baidu, InfoAskJeeves, Northern Light, AlltheWeb, Web Crawler, Infoseek, Naver, Quaero, Ask.com, Live Search, ChaCha, A9, MSN Search, GoodSearch, wikiseek and Guruji

Types of Marketing

Viral Marketing

Viral Marketing refers to the marketing of a product or service through the introduction of such to social networks and other communities in order to produce brand awareness.
Through self-replicating viral processes, the brands visibilty becomes increasingly popular exponentially as more people become aware and excited about the product or service.
The average satisfied customer tells approximately three people about a product or service he/she likes, and eleven people about a product or service which he/she did not like.
Viral marketing focuses on natural human behavior with the goal of creating successful viral marketing programs by identifying individuals with high Social Networking Potential and creating brands that appeal to this particular segment of the population.

Trade Marketing

Trade marketing is the activity of marketing that relates to increasing the products demand at wholesale, retail, or distributor level rather than the consumer level.

Social Marketing

Social Marketing is a system of marketing by focusing the customer on the social good of a product or service.
By analyizing social behavior, corporations create and brand their products in a strategic manner by which to promote the positive social value of their products and services.

Sports Marketing

Sports Marketing consists of the process of marketing both Sports and Sports related products and services.
The explosive growth of the Sports Marketing industry has produced an enormous marketplace through various distribution channels including television, radio, print, web, email, voice messaging and mobile.

Reality Marketing

Reality Marketing is a type of marketing of a product or service by integrating the advertising strategically within Reality Television.
Reality Marketing builds on the branded content by producing entertaining experiences and blending in quality advertising into one program in a manner that doesn't violate the relationship between the consumer and marketer.

Referral Marketing

Referral Marketing is a process of advertising based on word of mouth. Because such a large percentage of a companies business is obtained through word of mouth, referral marketing is extremely important to a business success.
Word of mouth is a spontaneous process achieved by businesses without any formal strategy.
Referral marketing encourages the informing, promoting and rewarding of customers and contacts who pass the word about their supplier and their suppliers products and services.

Permission Marketing

Permission Marketing is a term used in web marketing. Marketers typically ask permission before they send advertisements to prospective customers. Permission Marketing is used by web, mail and telephone marketers and requires that people first opt-in rather before receiving an advertisements.
This type of marketing is considered a more efficient process than traditional markeitng use of their resources because advertisements are not sent to people that are not interested in the product. This technique is used by marketers that have a personal marketing orientation and feel that marketing should be done on a one-to-one basis rather than using broad aggregated concepts.

Mobile Marketing

Mobile Marketing refers to marketing to mobile devices such as mobile phones and pda's.This type of marketing effort is usually published via the SMS message(Short Message Service) or text message.

Multichannel Marketing

Multichannel Marketing is a process utilizing a multitude of marketing channels to reach a potential customer such as retail stores, web sites, mail order catalogues, direct mail, email or text message. The objective of Multichannel Marketing is to make it easy for the customer to buy from a company in whatever way is most appropriate to the consumer.
Some companies also target certain channels at different demographic segments of the market or at different socio-economic groups of consumers.

Engagement Marketing

Engagement marketing (Participation Marketing) is the marketing strategy that promotes consumer participation in the evolution of a brand. Rather than looking at consumers as with passive intelligence, Engagement Marketers believe that consumers should be actively involved in the production and co-creation of marketing programs and product display.
Engagement Marketing attempts to connect their brands strongly with consumers by engaging them in a dialogue and interactive participation.

Global Marketing

Global Marketing Companies view the world as one market and create their products to fit into any and all regional marketplaces. Marketing decisions are made by consulting with marketers in each of the countries that will are affected. The objective of Global Marketing is to sell the same product with the same strategy in all markets.
The common p's of marketing are considered product, price, placement, and promotion.
A Global Company is one that can can create a single product for different markets.

Evangelism Marketing

Evangelism marketing is a form of word of mouth marketing whereas companies create customers as products themselves. These customers are channeled into believing, with or without validity, that a particular product or service is so wonderful that they freely try to convince others to buy and use it. The customers become free advocates of the product in essence, spreading the word on behalf of the company.
Evangelism marketers spread their recommendations and recruit new customers out of pure belief of the product or service and to provide benefit to other individuals
The term Evangelism literally means "bringing good news".

Guerilla Marketing

Guerilla Marketing is considered a low budget, aggressive and unconventional method of marketing a product or service.
Through the use of creative and devisive strategies of promoting, marketers uses any possible contacts, professional or personal, to feed the marketing frenzy.
Guerilla Marketing is considered a small businesses marketing strategy as small companies are closer to their customers and considerably more agile.

Fundamental characterstics include:
-Small business and entrepreneurs
-Based on human psychology
-Primary investments are time, energy, and imagination
-Statistic to measure business is profits
-Importance in new relationships
-Aiming for referrals
-Aiming for more transactions with existing customers
Industry terms include:
-Viral marketing
-Ambient marketing
-Presence marketing
-Grassroots marketing
-Undercover marketing
-Astroturfing
-Experiential marketing
-Tissue-pack marketing
-Wild Posting Campaigns
-Alternative marketing
-Buzz marketing

Macro Marketing

Macromarketing is considered the area of marketing which is all encompassing and focus on the marketing process in its entirety, and the aggregate mechanism of institutions performing it.
Macromarketing addresses the complex and multi-faceted relationships of all aspects of the economy by examining marketing and society, marketing systems, marketing history, marketing phenomena in the aggregate, and marketing’s effects on quality of life.
Macromarketing continues to change and draw new and diverse followers, thus it defying boundaries, descriptors, and limitations. With its growth and maturation have come new directions.

Database Marketing

Database marketing is an offshoot of direct marketing. Database Marketing utilizes databases of customer or potential customer information to generate personalized messages in order to promote the product or service.
Database marketing encourages gathering of all available customer, lead, and prospect information into a central database and utilizing theses statistical techniques to develop models of human behavior used to select customers for product marketing communications. Marketers are heavy users of data warehouses as having a greater amount of data about customers increases the success rate.
The marketing communications generated by database marketing is often described as junk mail and spam.

Digital Marketing

Product Marketing is considered the total sum of activities involved in directing the flow of goods and services from production to consumption.
Marketing's main function is to promote and facilitate the exchange of information. Through marketing, individuals and compaines obtain what they need and want by exchanging products and services with other parties. This process only occures when there are at least two parties, each having something to offer. Furthermore, the exchange cannot occur unless the parties are able to communicate about and to deliver what they offer.
Marketing is not confined to a particular type of economy, as most good must be exchanged and therefore marketed in all economies. Within the broad scope of product marketing, merchandising is concerned more specifically with promoting the sale of goods and services to consumers (aka retailing) and hence is more characteristic of the so-called free-market economies.
Product Marketing can take a variety of forms. Likewise, it can be a set of functions, a department within an organization, a managerial process, a managerial philosophy, and a social process.

Digital Marketing

Digital Marketing is the practice of promoting products and services through the use of digital distribution channels. By reaching consumers in a timely, relevant, personal and cost-effective manner, this process proves to be efficient and effective.
The field of digital marketing includes elements such as mobile phones, sms/mms, display / banner ads and digital outdoor.
Previously seen as a stand-alone service in its own right, it is now commonly being seen as a domain that can and does cover most, if not all, of the traditional marketing areas such as Direct Marketing by providing the same method of communicating with an audience but in a digital fashion.

Community Marketing

Community Marketing is a strategy developed to engage the audience in an inter-active customer conversation. Other marketing efforts such as advertising, promotion, PR, and sales focus on attaining customers. Community Marketing focuses on the needs of its existing customers.
Community Marketing accomplishes:
-Connects existing customers with potential customers
-Connects prospects with each other
-Connects a company with customers
-Connects customers with customers

Cause Marketing

Cause marketing refers to a traditional type of marketing involving the cooperative efforts of a for profit business and a non profit organization for mutual benefit. The term is typically used broadly and generally refers to a type of marketing effort for social and other charitable causes, including in-house marketing efforts by non profit organizations. Cause marketing differs from corporate giving as corporate giving generally involves a specific donation that is tax deductible, while cause marketing is a marketing relationship generally not based on a donation.

Direct Marketing

Direct marketing is a categorized discipline and specific type of marketing process. There are two main characteristics distinguishing Direct Marketing from other types of marketing or advertising. The first is that it attempts to send messages directly to the consumer without the use of intervening media. This involves unsolicited commercial communication such as junk mail, spam etc. to a consumer or businesses. The second characteristic is that it is focused on driving purchases geared towards a specific call to action.
Direct marketers use media such as door hangers, radio, television, email, internet banner ads, package inserts, magazines, newspapers, pay-per-click ads, billboards, transit ads.

Article Marketing

Article marketing is a type of advertising formed by writing short articles related to a particularbusiness respective industry. Upon completion of the written article, the business distributes the articlesfreely in the marketplace. Each article contains a 'bio box' and 'by-line' which include references and contact information for the publisher's business. Well written content articles released for free distribution have the potential of gaining the author business cgrayibility within his or her market.

Product Placement Advertising

Product Placement Advertisements (PPA) are promotional advertisements placed by marketers in strategic locations specifically designed to maximize results while indirectly showcasing a product brand. Using commercial products and services in media, the presence of a particular brand is typically the result of an economic exchange. When not part of an economic exchange, it is called a product plug.
Product placement appears in plays, television series, music videos, film, video games and books.

Types of Marketing

-Viral Marketing
-Trade Marketing
-Sports Marketing
-Social Marketing
-Search Engine Marketing
-Referral Marketing
-Reality Marketing
-Permission Marketing
-Multichannel Marketing
-Mobile Marketing
-Macro Marketing
-Internal Marketing
-Guerilla Marketing
-Global Marketing
-Evangilism Marketing
-Engagement Marketing
-Digital Marketing
-Database Marketing
-Community Marketing
-Cause Marketing
-Article Marketing
-Product Marketing
-Direct Marketing

Related Terminology

Product Placement
Product Liability
Intellectual Property
Web Analytics
Upsell
Trend
Tenders
Sales Techniques
Predictive Analytics
Public Relations
Online Behavioral Targeting
Merchandising
Mass Customization
Marketing Research
Early Adopter
Coolhunting
Branded Content
Brand Orientation
Advertising Research
Ad Tracking
Advertising
Technology Lifecycle
Product Management
Products
Product Development