Upselling

About

Upselling is a sales process whereby a salesperson attempts to sell a customer on a more expensive item, upgrade, or add-on in order to create a larger profit. Upselling utilizes the marketing of higher profiting services or products by exposing a customer to other options they may not have considered initially in the sales cycle.

Guerilla Marketing
Guerilla Marketing is considered a low budget, aggressive and unconventional method of marketing a product or service.
Through the use of creative and devisive strategies of promoting, marketers uses any possible contacts, professional or personal, to feed the marketing frenzy.
Guerilla Marketing is considered a small businesses marketing strategy as small companies are closer to their customers and considerably more agile.

Fundamental characterstics include:

-Small business and entrepreneurs
-Based on human psychology
-Primary investments are time, energy, and imagination
-Statistic to measure business is profits
-Importance in new relationships
-Aiming for referrals
-Aiming for more transactions with existing customers
Industry terms include:
-Viral marketing
-Ambient marketing
-Presence marketing
-Grassroots marketing
-Undercover marketing
-Astroturfing
-Experiential marketing
-Tissue-pack marketing
-Wild Posting Campaigns
-Alternative marketing
-Buzz marketing

Macro Marketing
Macromarketing is considered the area of marketing which is all encompassing and focus on the marketing process in its entirety, and the aggregate mechanism of institutions performing it.
Macromarketing addresses the complex and multi-faceted relationships of all aspects of the economy by examining marketing and society, marketing systems, marketing history, marketing phenomena in the aggregate, and marketing’s effects on quality of life.
Macromarketing continues to change and draw new and diverse followers, thus it defying boundaries, descriptors, and limitations. With its growth and maturation have come new directions.
Database Marketing
Database marketing is an offshoot of direct marketing. Database Marketing utilizes databases of customer or potential customer information to generate personalized messages in order to promote the product or service.
Database marketing encourages gathering of all available customer, lead, and prospect information into a central database and utilizing theses statistical techniques to develop models of human behavior used to select customers for product marketing communications. Marketers are heavy users of data warehouses as having a greater amount of data about customers increases the success rate.
The marketing communications generated by database marketing is often described as junk mail and spam.

Digital Marketing
Product Marketing is considered the total sum of activities involved in directing the flow of goods and services from production to consumption.
Marketing's main function is to promote and facilitate the exchange of information. Through marketing, individuals and compaines obtain what they need and want by exchanging products and services with other parties. This process only occures when there are at least two parties, each having something to offer. Furthermore, the exchange cannot occur unless the parties are able to communicate about and to deliver what they offer.
Marketing is not confined to a particular type of economy, as most good must be exchanged and therefore marketed in all economies. Within the broad scope of product marketing, merchandising is concerned more specifically with promoting the sale of goods and services to consumers (aka retailing) and hence is more characteristic of the so-called free-market economies.
Product Marketing can take a variety of forms. Likewise, it can be a set of functions, a department within an organization, a managerial process, a managerial philosophy, and a social process.

Digital Marketing
Digital Marketing is the practice of promoting products and services through the use of digital distribution channels. By reaching consumers in a timely, relevant, personal and cost-effective manner, this process proves to be efficient and effective.
The field of digital marketing includes elements such as mobile phones, sms/mms, display / banner ads and digital outdoor.
Previously seen as a stand-alone service in its own right, it is now commonly being seen as a domain that can and does cover most, if not all, of the traditional marketing areas such as Direct Marketing by providing the same method of communicating with an audience but in a digital fashion.

Community Marketing
Community Marketing is a strategy developed to engage the audience in an inter-active customer conversation. Other marketing efforts such as advertising, promotion, PR, and sales focus on attaining customers. Community Marketing focuses on the needs of its existing customers.
Community Marketing accomplishes:
-Connects existing customers with potential customers
-Connects prospects with each other
-Connects a company with customers
-Connects customers with customers

Cause Marketing
Cause marketing refers to a traditional type of marketing involving the cooperative efforts of a for profit business and a non profit organization for mutual benefit. The term is typically used broadly and generally refers to a type of marketing effort for social and other charitable causes, including in-house marketing efforts by non profit organizations. Cause marketing differs from corporate giving as corporate giving generally involves a specific donation that is tax deductible, while cause marketing is a marketing relationship generally not based on a donation.

Direct Marketing
Direct marketing is a categorized discipline and specific type of marketing process. There are two main characteristics distinguishing Direct Marketing from other types of marketing or advertising. The first is that it attempts to send messages directly to the consumer without the use of intervening media. This involves unsolicited commercial communication such as junk mail, spam etc. to a consumer or businesses. The second characteristic is that it is focused on driving purchases geared towards a specific call to action.
Direct marketers use media such as door hangers, radio, television, email, internet banner ads, package inserts, magazines, newspapers, pay-per-click ads, billboards, transit ads.

Article Marketing
Article marketing is a type of advertising formed by writing short articles related to a particularbusiness respective industry. Upon completion of the written article, the business distributes the articlesfreely in the marketplace. Each article contains a 'bio box' and 'by-line' which include references and contact information for the publisher's business. Well written content articles released for free distribution have the potential of gaining the author business credibility within his or her market.

Product Placement Advertising
Product Placement Advertisements (PPA) are promotional advertisements placed by marketers in strategic locations specifically designed to maximize results while indirectly showcasing a product brand. Using commercial products and services in media, the presence of a particular brand is typically the result of an economic exchange. When not part of an economic exchange, it is called a product plug.
Product placement appears in plays, television series, music videos, film, video games and books.

Advertising
Advertising is a form of communication whose purpose is to inform future customers about a product or service as well as how to obtain and use the products and services. Many advertisements are designed to increase the consumption of corporate products and services by reinforcing the brand image.
Delivery methods include television, movies, radio, internet, newspapers, magazines, video games and billboards. Advertising is quite often placed by individual advertising agency on behalf of a company.

Advertising Research
Advertising Reasearch is a continual research marketing process that manages a corporate brand’s performance. Focusing on brand awareness and advertising along with product trials and product usage, Ad Tracking monitors the p[rogress of the brand as well as the competition as.
Tracking is typically done continuosly.The research gathers sufficient information on when to launch ads, how long they should run and the amount of money to spend on the ads. The results of the research provides an accurate status of the marketplace and how it will be affected by future advertisement processes.
Ad tracking provides a measure of media weight, spending level and the effectiveness of the media purchase or target.

Types of Marketing
-Viral Marketing
-Trade Marketing
-Sports Marketing
-Social Marketing
-Search Engine Marketing
-Referral Marketing
-Reality Marketing
-Permission Marketing
-Multichannel Marketing
-Mobile Marketing
-Macro Marketing
-Internal Marketing
-Guerilla Marketing
-Global Marketing
-Evangilism Marketing
-Engagement Marketing
-Digital Marketing
-Database Marketing
-Community Marketing
-Cause Marketing
-Article Marketing
-Product Marketing
-Direct Marketing

Related Terminology

Product Placement
Product Liability
Intellectual Property
Web Analytics
Upsell
Trend
Tenders
Sales Techniques
Predictive Analytics
Public Relations
Online Behavioral Targeting
Merchandising
Mass Customization
Marketing Research
Early Adopter

Coolhunting

Branded Content

Brand Orientation

Advertising Research

Ad Tracking

Advertising

Technology Lifecycle

Product Management

Products

Product Development