Web Analytics

Web analytics is the study of the behaviour of website visitors. In a commercial context, web analytics especially refers to the use of data collected from a web site to determine which aspects of the website work towards the business objectives; for example, which landing pages encourage people to make a purchase.

Types of Marketing
-Viral Marketing
-Trade Marketing
-Sports Marketing
-Social Marketing
-Search Engine Marketing
-Referral Marketing
-Reality Marketing
-Permission Marketing
-Multichannel Marketing
-Mobile Marketing
-Macro Marketing
-Internal Marketing
-Guerilla Marketing
-Global Marketing
-Evangilism Marketing
-Engagement Marketing
-Digital Marketing
-Database Marketing
-Community Marketing
-Cause Marketing
-Article Marketing
-Product Marketing
-Direct Marketing

Related Terminology

Product Placement
Product Liability
Intellectual Property
Web Analytics
Upsell
Trend
Tenders
Sales Techniques
Predictive Analytics
Public Relations
Online Behavioral Targeting
Merchandising
Mass Customization
Marketing Research
Early Adopter

Coolhunting

Branded Content

Brand Orientation

Advertising Research

Ad Tracking

Advertising

Technology Lifecycle

Product Management

Products

Product Development